Our Story

DexaFit founders Adam Kadela and Matt Ulrich know the value and importance of regular biometric testing to get fit, stay healthy and improve performance. Both were starters and captains on the Northwestern University football team—Adam as a 6' 3", 240-pound middle linebacker and Matt as a 6' 2", 310-pound offensive guard. Matt went on to win Super Bowl XLI as a member of the 2006 Indianapolis Colts.

As top athletes, Adam and Matt had access to the world's best collegiate and professional sports labs behind the scenes to help them fine-tune their fitness programs, boost their performance on the field and maintain their overall health. They launched DexaFit in 2011 to bring that same pro-quality testing to amateur athletes, weekend warriors, stay-at-home moms and dads, and others who want to transform their lives by getting stronger, leaner, happier and healthier.

Most of our clients don't have an 'army of analysts' measuring and tracking their progress with the best available technologies. It's cost prohibitive but also overwhelming.
How do you know what metrics are the vital few vs. the trivial many?
We're trying to equip and empower our clients with the information and resources previously limited to elite athletes, professional teams, and sports science labs around the world. This way they can save time, money, and effort by learning what diets and workout programs are best for their bodies."
                                                - Adam Kadela, DexaFit Co-Founder

Joining the DexaFit team in early 2012, former client Vince Morris realized  the profound impact of getting better data into the hands of people trying to upgrade their health and fitness.  

My career in pharmaceutical sales has always been about selling medications to help fix damage done over time by our bad choices. Including my own. Now I help people avoid the drugs, long waits in doctors' offices, and regain healthier and happier lives.
                                                          - Vince Morris, DexaFit Owner

Similar to the “You are here” arrows on maps or mall directories, DexaFit's data and feedback acts as beacons or guideposts along your journey to optimal health and performance. Whether you want to lose weight, build muscle, or test a theory about your diet and fitness plan, we make sure you don’t waste time, money, and effort doing something that’s not right for you.

Today, DexaFit's highly motivated core team now includes Dr. Ben Peterson, a key adviser and sports performance expert who currently serves as the Director of Sports Science for the Philadelphia Flyers organization and Amy Stanbery, a clinical densitometrist for more than 20 years and expert in DXA technology and other health, fitness and performance testing.

Above all, each member of our team around the country is dedicated to helping you achieve your goals and improve your life.


We are

unusually passionate and tireless trying new and innovative ways to optimize your performance

We love

crafting inspiring stories from fitness data to educate, motivate, and help our clients reach their goals sooner

We can

help you learn what diet, fitness, and lifestyle changes work best for your body and metabolism

We work

with wellness professionals, corporations, gyms, insurance companies and anyone looking to get leaner, stronger, happier and healthier 



Meet the DexaFit Corporate Management Team to learn more about how we started and what drives us today >